Lola Villanueva
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Sea Life Preservation

[PROJECT DESCRIPTION]
Rebranding of the SeaWorld brand. The purpose of this project was to uncover or discover the soul of this dying brand and envision a new identity based not on what the company has done, but what the company stands for.

[DESIGN GOALS]
By understanding the brand’s mission and defining the target audience, create a new visual identity for SeaWorld. Visual Standards will define how the mark will be used and will include specifics about type, clearspace, the anatomy of the mark and also chart the overall visual style of the brand.

*This is a non-commercial project, made as a graphic design student. This project is not intended to represent the SeaWorld band in any way.

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