Lola Villanueva
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The Present is Female

[PROJECT DESCRIPTION]
Based on a CSR I redesigned for The Body Shop, I had to create a new direction for the brand in a hypothetical future. Develop a book that would explain this new direction through the use of photography and graphics. 

[DESIGN GOALS]
The company will start a new organization that educates women and gives them tools to start their own businesses. By doing this, The Body Shop will provide more work opportunities and promote equality for women around the world.

In order to express the female empowerment I selected photos that would portray strong women working and supporting their families. The color selection and flower elements enhances and praises their female nature.

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