Lola Villanueva
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Books of Berkeley

[PROJECT DESCRIPTION]
Find a sign in my environment that has little design acumen but multiple messaging levels. Identify its specific intentions and target audience to envision alternate deliverables. Based on my keywords, develop a singular aesthetic that works as a visual system throughout the different deliverables.

[DESIGN GOALS]
The Books of Berkeley booktalks audience is predominantly college students from different ethnic backgrounds, mostly latinos. I wanted to create a visual system that would attract them, so I searched through different South American fabrics and embroidery to find some compinents. The patterns and bright colors inspired my own patterns which I used as graphic elements.

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